Understanding DMARC Policy: A Key to Email Authentication and Brand Protection In today’s digital landscape, cyber threats are constantly evolving—and email remains one of the most exploited attack vectors. For organizations focused on safeguarding brand reputation, customer trust, and operational integrity, implementing an effective email authentication strategy is critical. Among the pivotal tools in this domain is DMARC: Domain-based Message Authentication, Reporting & Conformance . 🔍 What Is DMARC? DMARC is an email authentication protocol that gives domain owners control over how receivers handle unauthenticated messages that appear to come from their domain. Working in conjunction with two foundational protocols—SPF ( Sender Policy Framework ) and DKIM ( DomainKeys Identified Mail )—DMARC enables organizations to: ✅ Reduce phishing and spoofing attacks by verifying message source legitimacy 📊 Gain visibility into email streams through aggregated and forensic report...
DMARC as a SERVICE Unlocking Email Success: The Essential Guide to Email Deliverability and Governance Compliance Understanding Email Deliverability Email deliverability is the ability to deliver emails to a recipient’s inbox, as opposed to landing in the spam folder. A high deliverability rate ensures that your messages reach the intended audience and can significantly impact your business’s success. Factors Affecting Email Deliverability Sender Reputation: ISPs (Internet Service Providers) assess your sending habits, which affects your credibility. Email Authentication: Using protocols like SPF, DKIM, and DMARC can enhance your email’s legitimacy. Content Quality: Engaging, relevant content that respects user preferences can lead to better engagement rates. Engagement Metrics: Open rates, click-through rates, and user feedback are crucial for maintaining a positive reputation. What is Email Governance Compliance? Email governance compliance refers to policies and ...